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Research papers

Typology of the marketing strategy in the perfume industry (French)

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry (French). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry-french-


Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
×

Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry